Choosing a Formula One team to support is a fine art. With ten teams on the grid, each with its unique history, culture, and approach to racing, finding the right fit can be fun yet understandably daunting. Whether you're drawn to legendary drivers, underdog stories, or simply vibes, here's our guide to deciding which team (or teams, we won't judge) will capture your heart for the rest of the year.
A Few Questions To Ponder
Before picking a team, consider what excites you most about Formula One. Are you drawn to legacy or dominance or the classic underdog? Do you support any drivers in particular? Would you describe yourself as a technical innovation nerd? Do you happen to appreciate a specific team's social media presence?
Keep your answers in mind and let them guide you. You may just be pleasantly surprised.
Consider the Team’s Legacy
Some fans gravitate toward teams with a rich history and multiple championships, while others prefer newer or less-established teams with growth potential.
Those looking to support historically successful teams might look to the "Big Four":
McLaren is a historic team known for exciting talent and distinctive branding
Ferrari is a team with a passionate fanbase and a deep, legend-defining history.
Red Bull is a high-energy team known for bold strategies and a record of success with star drivers.
Mercedes is a team that prides itself on technical excellence and has a keen eye for talent.
Perhaps you would prefer to root for a meteoric rise?
Aston Martin is a growing team with a mix of proud heritage and unapologetic ambition.
Williams is a nostalgic favorite for those who love a comeback story.
Alpine is the go-to for competitive ambition with a French edge.
And let's not forget the underdogs:
Visa Cash App Racing Bulls is a good choice if you're interested in up-and-coming drivers in the Red Bull family.
Haas is as much of an underdog as they could be. What makes the team distinctive is its signature chaotic flair.
Kick Sauber, soon to be Audi in 2026, could be a good choice for those interested in an underdog in metamorphosis.
Follow the Drivers
Let's be super real here - sometimes, picking a team is as simple as following your favorite driver. Drivers often shape a team's image, which makes them a great starting point for choosing your allegiance. Here are some nudging examples:
If you're a proud Lewis Hamilton fan, you support Ferrari now. This isn't even up for debate. Welcome to the Tifosi.
Red Bull might be your team if the Dutch national anthem fills your heart with glee as Max Verstappen takes the podium.
Dreaming of a Nico Hülkenberg podium finish this year? Kick Sauber is your team.
Visa Cash App Racing Bulls is your team if you're a fan of Yuki Tsunoda's fiesty spirit and meme-worthy moments.
Carlos Sainz fans, or even those remotely curious about his post-Ferrari era, may flock to Williams.
National Pride
Supporting a team with national ties makes the decision even easier for some fans.
Italian? Ferrari
French? Alpine.
American? Haas.
British? McLaren, Williams, and Aston Martin.
If you favor drivers of your nationality or even a specific nationality, this rationale can make the choice easier. The following isn't an exhaustive list, but a few examples that come to mind:
Fans of British drivers have the most teams to choose from.
Lewis Hamilton? Ferrari.
Lando Norris? McLaren
George Russell? Mercedes.
Ollie Bearman? Haas.
Fans of French drivers also have a few options.
Pierre Gasly? Alpine.
Esteban Ocon? Haas.
Isack Hadjar? Visa Cash App Racing Bulls.
Looking to go Down Under? Fans of Oscar Piastri and Jack Doohan might align themselves with McLaren or Alpine.
Fans of Spanish drivers Fernando Alonso and Carlos Sainz may enjoy supporting Aston Martin or Williams.
Branding and Aesthetic Appeal
Formula 1 teams have strong visual identities, which naturally play a significant role in choosing who to support. Ferrari’s iconic red, McLaren’s papaya orange, and Aston Martin’s British racing green bring unique vibes. If you love stylish merch, social media branding, and perfectly executed marketing campaigns, take some time to do some fine combing online.
Team Culture
Some teams have an inviting, fan-friendly culture, while others keep things more serious. Mercedes, for example, exudes professionalism and innovation, whereas McLaren balances fun and performance. Check out how teams engage with fans on social media, at races, and through content like YouTube videos and behind-the-scenes documentaries. Instagram and TikTok are good starting points.
Trust Your Instincts
Remember, the choice is entirely up to you. There are no "right" or "wrong" teams to support, and there is no shame in supporting multiple teams for different reasons. Watch a few races, engage with the F1 community, and see which team or teams stir your spirit. Formula One is about passion, speed, and drama—so embrace the thrill and have fun!
Final Thoughts
Whether you pick a team based on their drivers, history, national pride, branding, or gut feeling, being a Formula One fan is about more than just results. It's about the stories, emotions, and connections that make every race weekend unique.
So, with that in mind, pick your team, grab your merch, and get ready for what is poised to be a memorable season!
